# 37% Reply Rate and $105K Pipeline in 9 Days | Victoria AI

> Propeller AI reached a 37% reply rate and $105K in pipeline in 9 days by offering medical founders a free rebuilt website. See the first message and results.

Source: https://www.versionseven.ai/case-studies/propeller-ai

[Case studies](https://www.versionseven.ai/case-studies)

Client campaign · **Propeller AI** · Medical industry

Medical Web DesignProof First GTM

$105K Pipeline in 9 Days

# A Free Website Rebuild for Every Yes: 37% Reply Rate and $105K Pipeline in 9 Days

We ran a managed outbound campaign for Propeller AI, targeting founders in the medical industry. Each prospect who said yes got a free rebuilt version of their website and a proposal, created automatically. These are the results from the first 9 days.

37%

Reply rate

33

Replies

$5K

First deal closed

$105K

Pipeline

## The Setup

Propeller AI builds websites for medical companies. In this market, trust matters and cold pitches get ignored. So instead of pitching, we offered each prospect a free, custom demo of a better version of their own website. The first message was short and specific, and only asked whether they wanted to see it.

First touch · LinkedIn

Hi {first_name}, thanks for connecting.

Bit random, but my team actually mocked up a custom demo version of your website, completely complimentary, after coming across your company.

Mind if I send over the preview link?

## How It Worked

When a founder says yes, the workflow runs automatically, with no one on our team involved. It reviews their current site, finds what's holding it back, rebuilds it, and writes a proposal explaining the changes. The prospect receives a finished, on-brand website and a proposal.

- Managed LinkedIn outreach on Victoria
- Automated review of the prospect's current site
- A full website rebuild in their brand, with fixes applied
- An automatic proposal for each prospect

01

### Lead replies yes

The reply is captured automatically.

02

### Reviews their site

Scans the prospect's current website.

03

### Finds the issues

Checks design, messaging, and conversion problems.

04

### Rebuilds it

Creates a new on-brand site with the fixes applied.

05

### Writes the proposal

Creates a document covering what was wrong, what changed, and why.

## Campaign funnel

## The Numbers

292

Connection Requests

98 (34%)

Connected

89

Messaged

33 (37%)

Replied

$5K

First Deal Closed

$105K

Pipeline

$5K

First website deal closed

Closed in the first 9 days, with no manual selling between the reply and the close.

$105K

Pipeline from positive replies

21 positive replies at a $5K deal value. The campaign is still running.

Reply rate is calculated on leads that were messaged (33 of 89). The campaign is ongoing; figures reflect the first 9 days. Pipeline applies the $5,000 deal value to positive responses and shows opportunity, not booked revenue.

![Live campaign dashboard for the Propeller AI campaign showing enrolled leads, replies, a 37% reply rate, and the full engagement funnel](https://www.versionseven.ai/case-studies/dashboard-propeller.jpg)

The campaign dashboard in Victoria AI SDR.

Instead of a slide deck, show the prospect the finished work.

## Key takeaways

- The first message offered a finished product, not a pitch
- 37% reply rate from medical founders in 9 days
- First $5K deal closed in the first 9 days
- Each yes triggers a site rebuild and proposal automatically
- The same asset workflow can be adapted to other offers

## Talk to us about your market

[Book a Discovery Call](https://calendly.com/alexleischow/proof-first-outbound)[Take the Assessment](https://www.versionseven.ai/get-started)