Case studies
AI Services CompanyProof First GTM
12 Meetings · 4 Deals in 60 Days

How Intellum AI Booked 12 Meetings and Closed 4 Deals in 60 Days

Automated outbound generated 12 qualified meetings and 4 closed deals in 60 days for an AI services firm selling to B2B agencies and consultancies.

12

Meetings booked

4

Deals closed

60

Days

Intellum AI is an AI services company that sells to B2B service businesses: marketing agencies, creative agencies, and consulting firms. They needed a steady flow of qualified sales conversations that didn't depend on referrals or inbound.

Over an 8-week engagement, Victoria AI built and ran an automated LinkedIn outbound campaign that turned cold prospects into sales conversations in Intellum's target market.

The Challenge

Intellum AI needed a repeatable way to reach decision-makers and turn cold prospects into booked meetings.

  • No reliable source of outbound leads
  • Hard to reach decision-makers in volume
  • No system to turn cold prospects into booked meetings

What We Set Up

Victoria's managed outbound: AI SDR, LinkedIn sequences personalized per prospect, and ongoing campaign improvements.

  • AI-powered LinkedIn outreach
  • Messages personalized from each prospect's own data
  • Multi-step outreach sequences
  • Lead sourcing and enrichment
  • Campaign improvements and performance tracking
  • Appointment setting

Phases

Phase 01Weeks 1–2

Setup

  • Updated LinkedIn profiles to explain the offer clearly
  • Connected accounts to Victoria AI SDR
  • Defined target customers: B2B service companies, agencies, and consultants
  • Built targeted lead lists
  • Wrote personalized messages and the offer
  • Set up campaigns and sequences
Phase 02Weeks 3–8

Campaign

  • Personalized LinkedIn outreach
  • Ongoing campaign improvements
  • Lead qualification and reply handling
  • Ongoing list building and targeting updates

Screenshots

Campaign analytics dashboard showing conversion funnel, outreach metrics, and reply rates
Analytics dashboard: conversion funnel, outreach volume, and replies
Outreach sequence builder with personalized message templates
Sequence builder: multi-step personalized outreach with branching

The Results

12

Meetings Booked

4

Deals Closed

60 days

Timeline

Active

Pipeline

The outbound system continues to generate new opportunities with B2B service clients.

Key takeaways

  • Cold outreach led directly to sales conversations
  • Confirmed demand in B2B services
  • 12 qualified meetings and 4 closed deals in 60 days
  • Steady pipeline with no manual prospecting
  • Personalized messages reached decision-makers

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