A Free Website Rebuild for Every Yes: 37% Reply Rate and $105K Pipeline in 9 Days
We ran a managed outbound campaign for Propeller AI, targeting founders in the medical industry. Each prospect who said yes got a free rebuilt version of their website and a proposal, created automatically. These are the results from the first 9 days.
37%
Reply rate
33
Replies
$5K
First deal closed
$105K
Pipeline
The Setup
Propeller AI builds websites for medical companies. In this market, trust matters and cold pitches get ignored. So instead of pitching, we offered each prospect a free, custom demo of a better version of their own website. The first message was short and specific, and only asked whether they wanted to see it.
First touch · LinkedIn
Hi {first_name}, thanks for connecting.
Bit random, but my team actually mocked up a custom demo version of your website, completely complimentary, after coming across your company.
Mind if I send over the preview link?
How It Worked
When a founder says yes, the workflow runs automatically, with no one on our team involved. It reviews their current site, finds what's holding it back, rebuilds it, and writes a proposal explaining the changes. The prospect receives a finished, on-brand website and a proposal.
- Managed LinkedIn outreach on Victoria
- Automated review of the prospect's current site
- A full website rebuild in their brand, with fixes applied
- An automatic proposal for each prospect
Lead replies yes
The reply is captured automatically.
Reviews their site
Scans the prospect's current website.
Finds the issues
Checks design, messaging, and conversion problems.
Rebuilds it
Creates a new on-brand site with the fixes applied.
Writes the proposal
Creates a document covering what was wrong, what changed, and why.
Campaign funnel
The Numbers
292
Connection Requests
98 (34%)
Connected
89
Messaged
33 (37%)
Replied
$5K
First Deal Closed
$105K
Pipeline
$5K
First website deal closed
Closed in the first 9 days, with no manual selling between the reply and the close.
$105K
Pipeline from positive replies
21 positive replies at a $5K deal value. The campaign is still running.
Reply rate is calculated on leads that were messaged (33 of 89). The campaign is ongoing; figures reflect the first 9 days. Pipeline applies the $5,000 deal value to positive responses and shows opportunity, not booked revenue.
Instead of a slide deck, show the prospect the finished work.
Key takeaways
- The first message offered a finished product, not a pitch
- 37% reply rate from medical founders in 9 days
- First $5K deal closed in the first 9 days
- Each yes triggers a site rebuild and proposal automatically
- The same asset workflow can be adapted to other offers