We Messaged 227 Recruiting Founders. 109 Wrote Back.
A LinkedIn campaign on Victoria with a custom workflow: each yes triggered a personalized landing page, researched and built for that lead, with no manual work. These are the results from the first 20 days.
48%
Reply rate
109
Replies
5
Closed deals
0
Manual hours per lead
The Setup
We targeted founders of small and mid-sized recruiting firms on LinkedIn. They get pitched often and ignore most of it. So instead of selling in the first message, we offered something built for them. The message was short and specific, and only asked whether they wanted it.
First touch · LinkedIn
Hey {first_name},
Spent some time on {company} this week and put together a short page on how Victoria could help drive 3-5x more meetings for you, completely on autopilot.
Mind if I send it over?
How It Worked
Many teams respond to interest by sending a deck. Here, when a lead said yes, the workflow researched the company, built a landing page for that lead, and sent it within minutes.
- Victoria LinkedIn outreach
- A custom workflow triggered by a reply
- Automated research on the lead's firm
- A landing page built and sent for each lead
Lead replies yes
The reply is captured automatically.
Research
The workflow gathers details about the lead's firm.
Page built
A landing page and sales asset are built for that lead.
Sent with a booking link
The page is sent automatically, with a link to book a meeting.
Campaign funnel
The Numbers
658
Connection Requests
245 (37%)
Connected
227
Messaged
109 (48%)
Replied
5
Closed Deals
0
Manual Hours / Lead
$6K
Closed annual revenue
5 deals at $1,200/yr, with no manual selling between reply and close.
$42K
Pipeline from positive replies
35 positive replies at $1,200/yr each. The campaign is still running, with new leads added.
Reply rate is calculated on leads that were messaged (109 of 227). The campaign is ongoing; figures reflect the first 20 days. Pipeline estimates apply a $1,200/yr average deal value to positive responses and show opportunity, not booked revenue.
Personalizing every message is possible with the right workflow.
Key takeaways
- Each yes triggers a personalized landing page with no manual work
- 48% reply rate from leads who were messaged
- 5 deals closed with no manual selling between reply and close
- The campaign runs continuously as new leads are added
- Tested on our own pipeline before we offered it to clients